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Carrefour - 100% authentic campaign

Carrefour wanted to capture the authenticity of real Belgian families, both French-speaking and Dutch-speaking. So, we invited ourselves into their private lives to discover their favourite products. 

The result:
authentic pieces of life captured in selfies or filmed by friends and family,
in which each of them presents their favourite Carrefour products. 

 

Carrefour - Fruits & vegetables under €1

With inflation on the rise, shopping for essentials can be a challenge for families. That’s why Carrefour is stepping up with its ‘purchasing power actions’, smart solutions to help everyone enjoy healthy meals without nibbling their budget. And who better to champion fresh, affordable fruits and vegetables for less than a euro than Belgium’s favorite sports stars? 
Carrefour follows the day-to-day life of a 'funny' dad and his daughter, a big Red Devils fan.

© 2025 by Rodolphe Barth

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