Yes, I said it - I hate advertising. And that's exactly why I'm good at it. Like most people, I hate being interrupted by ads, especially when 95% of them are just noise. I'm not talking about the 5% that win awards but rarely get seen by the general public. Advertising should shift from selling to engaging, from interrupting to inviting. Instead of imposing a message, it should create an experience.

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That's the foundation of my approach, I'm eager to craft campaigns that aren't just seen but felt. Relying on the combination of strategic communications and art studies, I develop creative campaigns based on insightful concepts. Passionate about the creative aspect of advertising, I'm committed to invest myself in the conception and the production of quality work that doesn't just capture attention but leaves a lasting impact.