.We work in a duo.
.We work in a duo.
.Nous contacter.
.Nous contacter.
.We work in a duo.
.We work in a duo.
BURGER KING
BURGER KING
Copy
Copy
PAIRI DAIZA
My Guts On Gut's Desk - A Creative Organ Transplant
The advertising world is crowded with creatives searching for a job.
The problem?
Thousands of creatives contact agencies and in the same way:
by sending a link to their online book or a PDF.
Standing out is harder than ever.
So to cut through the noise,
I did an advertising campaign about my guts, literally.
To reveal the stunt to the advertising world, I orchestrated a 7-day double-teaser campaign.
Instagram/Facebook stories dropped one cryptic word daily, building the idea’s name.
Each CTA drove followers to LinkedIn, where visceral pictures and wordplays built suspense.
This cross-platform storytelling maximized intrigue before the final reveal.
Day 1: Gut to spill my guts.
Day 2: Gut to bowel you over.
Day 3: Gut to twist your intestines.
Day 4: Gut to mess with your insides.
Day 5: Gut to digest the wait.
Day 6: Gut to get your bowels in an uproar.
Day 7: Gut to bare my entrails, tomorrow.
Reveal Day: Gut to the gut of it, finally:
my 'Gutsy CV' for GUT
