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.We work in a duo.
.We work in a duo.
.Nous contacter.
.Nous contacter.
.We work in a duo.
.We work in a duo.
BURGER KING
BURGER KING
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PAIRI DAIZA
Problem
Most young people don’t see Burger King as a brand that is particularly modernor cool. In order to change their perception, Burger King needs to leverage new technology and functionalities to create experiences that are not only convenient, but, most importantly, outrageously fun.
Challenge
Burger
King
Develop an idea that uses delivery as part of the Burger King app to delight and surprise 18-24 year old Burger King guests.
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18 - 24 year old who :
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Don't watch TV
Septical of marketing claims
Seek out real and authentic experiences and brand
Medium
NO TV Commercial
NO billboard ads
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